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Value Design Partners with Thailand's Leading CRM Loyalty Service Provider, Buzzebees, to Jointly Develop "CRM PLUS X," a New Customer Experience by Combining CRM and Prepaid
Valuedesign (Thailand) Co., Ltd. (Headquarters: Bangkok, Thailand ), one of the overseas subsidiaries of Valuedesign Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hayashi Shuji; hereinafter referred to as "Valuedesign"), a cashless service provider under the umbrella of PayCloud Holdings Inc. ( TSE Growth: 4015), is pleased to announce that it has entered into a partnership with Buzzebees Public Company Limited (hereinafter referred to as " Buzzebees "), a leading CRM service provider, to jointly develop and begin sales of a new CRM solution, " CRM PLUS X. "
This solution will further evolve the customer experience by combining Value Design's prepaid features with the advanced CRM system developed by Buzzebees , which boasts over 10 million reward transactions per month , to create a CRM with enhanced convenience and functionality.
The mobile device penetration rate in Thailand is said to exceed 90% * , and consumers are becoming increasingly mobile. At the same time, companies are seeing growth opportunities in implementing efficient retention measures that utilize mobile devices and are beneficial to consumers. In light of this market background, the two companies have developed "CRM PLUS X" as a next-generation solution that expands a company's customer base while strengthening its cash flow by combining the advanced customer data analysis capabilities of Buzzebees' CRM system with Value Design's efficient prepaid system.
*Reference: Digital 2025:Thailand DataReportal (https://datareportal.com/reports/digital-2025-thailand)
About " CRM PLUS X "
CRM PLUS X has features that help strengthen the relationship between stores and brands and consumers.
1. Value Card:
A prepaid function unique to stores and brands, attracting customers and encouraging usage.
2. Smart Target:
A feature that allows stores and brands to segment customers using CRM systems and easily approach them directly via LINE.
3. Member Level:
A tiered membership system designed to increase customer loyalty, with each level offering unique and exclusive benefits.
4. Smart Dashboard:
A comprehensive dashboard that gives you a clear view of sales, active users, and brand growth, with detailed tracking down to the individual store level.
5. Friend Get Friend:
A feature that allows existing members to invite their friends. Both the referrer and the new member will receive additional points, increasing customer engagement.
6. Marketplace Integration: A function that seamlessly connects
e-commerce sites (Shopee, Lazada , TikTok, etc.) with the CRM system, automatically awarding points to customers when they purchase products.
*A major online marketplace widely used in Southeast Asia, including Thailand.
Future plans
This collaboration will combine the strengths of both companies to promote digital marketing and customer loyalty for Thai companies. Going forward, we will continue to support the building of good relationships between stores and customers by developing and providing cashless services to attract customers and promote sales, and by collaborating with various partners.
